
This is an example of the blue ocean strategy. A blue ocean strategy seeks to make the competition completely pointless.
Blue oceans represent all of the industries that do not exist today - the unexplored and uncontaminated market space and Ā competition. It is vast, deep, and powerful in terms of opportunity and profitable growth, much like the 'blue' ocean.
What is the objective of a blue-ocean strategy? George Marketing & PR has achieved a small but highly beneficial market share in its region by concentrating on the requirements of small and medium-sized businesses, which are frequently overlooked by larger players.
Here is the complete question-
One Flew South's strategy of locating their high-end restaurant in the Atlanta airport rather than where premier establishments are usually placed - the city center or crowded suburbs, is an example of the _____ strategy.
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