George and Miguel are considering opening up a shoe store but first need to do market research. Which one of these is NOT part of the market research process?
The best and most correct answer among the choices provided by the question is the second choice :"Polygraphics."
Marketing research process is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis, and report generation and presentation.
I hope my answer has come to your help. God bless and have a nice day ahead!
