
Respuesta :
Answer:
Required 1.
Contribution format income statement
                                 East        Central       West
Division Sales                   $434,000     $650,000    $500,000
Less Variable Expenses          ($230,020)     ($130,000)   ($250,000)
Controllable Contribution         $203,980     $520,000    $250,000
Less Controllable Fixed Costs :
Traceable fixed expenses         ($261,000)    ($357,000)   ($204,000)
Controllable Profit/(Loss) Â Â Â Â Â Â Â Â Â Â ($57,020) Â Â Â Â $163,000 Â Â Â Â Â $46,000
Required 2.
2a. Calculation of Incremental Net Income - West Division
Incremental Sales ($500,000 × 14%)             $70,000
Less Incremental Variable Expenses            ($29,000)
Incremental Contribution                       $41,000
Less Incremental Fixed Expenses                    $0
Incremental Net Income/ (loss) Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â $41,000
2b. Recommendation
Yes. The Increase in advertising is bringing a positive contribution towards the Company`s loss.
Explanation:
The Company`s loss will reduce by $41,000 to ($56,020) due to increase in advertising.