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According to Vern​ McGinnis, a mission statement should do​ what? A. Define what the organization is and what the organization has been B. Be limited enough to exclude some ventures and broad enough to allow for creative growth C. Serve as a framework for evaluating​ past, current, and future promotions D. Provide the basis for contingency plans E. Distinguish an organization from​ not-for-profit organizations

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TomShelby

Answer:

(B) be limited enough to exclude some ventures and broad enough to allow for creative growth,

Explanation:

Some of the other factors that should be accounted when defininf a mission according to Bern McGinnis:

  • It should answer what the firm is.
  • The guiding principles of what it wants.
  • It should be time related or bounded within a givne framework.
  • Make a clear differenciation between the company's and their commercial adversaries.
  • The stockholder must understand it in order to get where the company is going and generate excitinng feling to them. It should encourage them.

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