Respuesta :
Answer:
Product management was done as
Utilized the brand management system
- various product brands within a product category
- individual brand was operate by brand manager
• Delivery of profit/income goals
Explanation:
1) Product management was done by Unilever through following way
Utilized the brand management system
- various product brands within a product category
- individual brand was operate by brand manager
• Delivery of profit/income goals
• Marketing decisions
• Brand Promotions
• Strategy
- ABM executing policies of BM
2) Centralized brand management system, positioned in areas where the brand was strong, brand value creation for the whole segment, a brand-building located.
3) Emotional stimulation in advertising to build a bond with the target market, Dove portrayed a real vs. aspirational self, Promotion for Real Beauty, Specific concept of beauty, Use of digital media to create a conversation with the target market.
