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The price component of a marketing mix is:
a. a competitive weapon for companies
b. decided after the promotion strategies are finalized
c. the starting point of the marketing mix
d. the least flexible element of the marketing mix

Relax

Respuesta :

Answer: the correct answer is a. a competitive weapon for companies

Explanation:

Pricing has an important role as a competitive weapon to help a business exploit market opportunities. Pricing also has to be consistent with the other elements of the marketing mix, since it contributes to the perception of a product or service by customers.

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