1. When Hope Springs Water Co. was looking to complete the ................. phase, the company could have leveraged internal research, requested customer input, conducted a competitive analysis or sought collaboration with another organization.
- market testing
- development
- screening and evaluation
- idea generation
- commercialization
2. If Ju Li used a(n) ............ approach to screening and evaluation, she would have employees evaluate the technical feasibility of selling the additive in addition to its bottled water products.
- customer-driven
- internal
- external
- potential threats
- strengths analysis
3. When Hope Springs develops its flavored water additive and uses the college town where Gabbie and Justin are students to gauge if there is ample product interest, the company is engaged in a ..............
- segmented test market
- simulated test market
- geographic test market
- controlled test market
- standard test market
4. ................ is the new-product development phase where Hope Springs decides that the flavor additive has enough market interest and the company will launch full-scale production and sales.
- Idea generation
- Market testing
- Commercialization
- Development
- Screening and evaluation